ThinkNick

There are important parts of what we do, that do not have an end.  When we talk about building a website for example, the implication is that the job is complete once it has been ‘built’.  Except things change (see Bryony Thomas’s nice take on treating a website as an employee).  Customer service isn’t a one-off project either, it’s an attitude, structure, and way of working.  As someone who is instinctively a ‘destination’ rather than a ‘journey’ person, that can be a hard lesson. What’s made me think about this particularly?  Well, actually, the household laundry.  Not helpful to get frustrated that ‘it’s never finished’ or ‘I’m way behind’ – it never is and you always will be – maybe better to enjoy / tolerate / learn to live with the journey.

Photo: Trixibell

Amazing and beautiful mailing from Prada on my doorstep on return from holiday.  Beautiful – naturally, that’s what the brand is all about.  Amazing, because what you see in the picture here, is the whole contents of the pack.  Four words, of which two are the brand name.  A strip of gold ribbon on a textured white 3.5mm board.  6 more words on the reverse.  That’s it.  The outer envelope was equally simple, and they got my name and address right.

This seems to break most of the rules of direct marketing.  I think it’s perfect.  I have got the message.

I suppose you might be wondering how I get to be on their mailing list, but that is another story.