Style or substance
Amazing and beautiful mailing from Prada on my doorstep on return from holiday. Beautiful – naturally, that’s what the brand is all about. Amazing, because what you see in the picture here, is the whole contents of the pack. Four words, of which two are the brand name. A strip of gold ribbon on a textured white 3.5mm board. 6 more words on the reverse. That’s it. The outer envelope was equally simple, and they got my name and address right.
This seems to break most of the rules of direct marketing. I think it’s perfect. I have got the message.
I suppose you might be wondering how I get to be on their mailing list, but that is another story.
Categories: Direct Marketing