ThinkNick

Lots of conversations about QR codes.

That’s not so much a headline, it’s the content of the barcode image here (if you need a code reader for your desktop, you could try this one from QuickMark ).

As often seems to happen, most of the conversations are about technology, cost, or how to incentivise a print salesperson to sell them (really).

There are some more useful discussions about how relevant they might be to a particular market (in Japan most mobile phones have a QR code reader built-in; in the UK they are standard on iPhones, but you have to find and install the software for most other smartphones).

And just occasionally there’s talk about how to use QR codes to make a marketing campaign more effective.

Guess where the value is.