Uh oh
A mailing arrives from a company that wants to sell me B2B data. Fair enough, except …
1. The design bears not the slightest resemblance to the company’s website
2. The imagery in the brochure is perfectly designed to cheapen and discredit the company’s business (see Wieden & Kennedy’s blog for more detail)
3. I get two copies, one for each of the Directors, which is fair enough; the second copy has someone else’s company name in the address. Brilliant.
Jane Holmes, if you really are the head of this company, honestly, I can help.
Categories: Direct Marketing