ThinkNick

Just added a new case study to the Neon Nelly website.  We’re working with SolarAid and their agency Whitewater on a new approach to donor retention.  Our part of this has been to provide the personalised URLs and landing pages, and we’ve used this as the base for developing a whole new way of reporting that brings together online and offline responses at a personal level.  Powerful stuff.

Picture: SolarAid blog

Encouraging results for a recent test of personalised URLS and landing pages with a subscription publisher.  It looks like there’s a 20% uplift on response, despite a few glitches on the way.  Some good learnings, and I hope it paves the way to a roll-out and some more campaigns.  Time to write the case study …

picture: jurvetson