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Posts Tagged ‘success’

Winning

July 17th, 2008 No comments

1. Last weekend Valentino Rossi came second in the Moto GP at the Sachsenring, and as a result took the lead in the championship. Rossi is an experienced rider and a superb tactician, and there seems little doubt that he settled for second place on the day. One insight from his pit crew, was that their choice of tyres was made by copying the majority of their competitors.

Maybe it’s simply a low-risk strategy. Or maybe it’s a recognition that the only thing the team has to do is match – not necessarily beat – everyone else’s engineering. Because what Valentino does, is ride the bike better than everyone else. It’s an interesting lesson in how to win by focussing on the unique difference that you alone can make.

2. At a nursery somewhere in Gloucestershire earlier today, half a dozen three-year-olds lined up for an egg-and-spoon race on their sports day. As the whistle blew, five careered happily across the grass towards the finish line. The last carefully put one arm behind his back, and then purposefully walked forward. He took quite a long time to reach the tape because he was being very careful not to drop the egg, and not to cheat. He may not have won the race that everyone else was in, but he did win his own.

Categories: Uncategorized

A good business face

February 4th, 2008 No comments

Fascinating research summarised in last week’s ‘Economist’ http://www.economist.com/science/displaystory.cfm?story_id=10559771 suggests you can judge the success of a company from the look of the CEO. If a CEO just looks competent, dominant, likeable, trustworthy, and adult, then their company is likely to be more successful. Go on, make those judgements yourself today. Look at your own organisation’s leader. Does he/she look as if they would be any good at running the company? Avoid all the agendas you have (the same research showed that it doesn’t work if you assess their personality), and just look.

A couple of questions follow:

1. Does a CEO’s face change to match the fortune’s of the company?
2. If you plan to be a CEO, do you have the face for it?

Categories: Direct Marketing